How It All Started

In January 2020, I was sitting at a stoplight and said to myself, “I'm tired of working for other people and living out their dreams.”

I know it's something in me to do something greater. I just have to find it. I started speaking affirmations to myself each statement ended with me saying the words "its in you."

 I wrote those three words down immediately. I didn't know exactly what I was going to do with them. I just know they touched me deep and I had to put those three words behind everything I did.

 On June 18, 2020, I had a blank pair of forest green shorts I went and  found a blank matching t-shirt and put my first logo on each one. You could’ve never told me this would develop into a clothing brand. Just goes to show never underestimate yourself and that GOD will show you exactly what your true purpose is. The love and support that the brand has received is beyond what I could have ever imagined.

Its In U Apparel is more than clothing — it’s a reminder. Our mission is to inspire people of all ages to chase their goals, stay focused, and believe in their purpose. We believe everything you need to succeed is already within you. Whether you’re just getting started or starting over, it’s never too late to pursue what you love and live with intention.

Every piece we create is built to remind you: the drive, the dream, and the purpose — its in u.

Welcome to the ITS IN U APPAREL Family!
You have what it takes to succeed. Keep moving forward with confidence and purpose.

—Danielle Greenwade
CEO & Creator, ITS IN U APPAREL

(Thank you all for your love and support.)

“A Brand That Motivates Apparel With A Purpose.”